I’m Emmeline and I have 25 years experience of helping brands and businesses to create marketing that works. I help my clients develop effective business and marketing strategies, brand positioning and customer communications that have measurably improved customer engagement and grown sales.

Whether it’s for a household name brands like O2, Disney or Jack Daniels, growing businesses like Sushi Daily or The Gel Bottle, or scale ups like Peachaus, my approach is the same. Experience has taught me that the path to truly impactful marketing starts with listening. Not just to what the brand or business thinks its problem is, but to what’s actually happening beneath the surface. Then comes the hard part: asking the right questions. The uncomfortable ones. The ones that challenge ingrained ways of working or thinking.

This isn’t about throwing out what works. It’s about being ruthlessly honest about what doesn’t. Sometimes, the right answer means rewriting the rules entirely. And that’s where the real breakthroughs happen.